Creating Your Own Successful Bitcoin Business-Part 39

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Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel

In this group you’ll usually find the buyer, the hustler, the trader and the merchant. Aware and knowledgeable. These are the “Techies”. People who know about Bitcoin and it’s inner workings. They understand what a hash is, what confirmation are and they don’t need any technical explanations. They are into Bitcoin because they see the technological value in it. I know you may think all of this is philosophical bullshit, but it will actually help you craft your marketing message much more easily, since you’ll know the language of the person you’re targeting. For example, 99Bitcoins’ audience is built mainly from traders, buyers and hustlers. That’s why you won’t find any technical babble on the site. If you already own a site that has traffic coming in to it you can use Google Analytics to better understand your audience. All you need to do is enable demographics and interest reports as explained here. Here’s how 99Bitcoins’ audience looks like in terms of demographics. As you can see there is a majority of men at the age of 25-34, and here is a breakdown of their interests. So now I have a better understanding of my audience. Of course there is a lot more information I can dig out from analytics like geographic information, what devices do they use to browse my site, etc. That’s how I build what is known as a “persona” in marketing. Personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way.

So ideally you’d want to create around 2-3 personas of people who would use your site/product and then decide which one of them you’re going to target first. You create a persona by giving it an actual name, describing where they live, what they eat for breakfast and keep on going with as many details possible until you get a clear understanding of your customer. One great tool that will guide you in your persona making is PersonaDo. A completely free website that helps you create your personas by asking you (many) questions about them. Online marketing is basically the art of getting people to take a desired action online. In order to do so we will use some sort of copy. That copy can be an Adwords ads, it can be a blog post, an image on Facebook or an email you send out to your subscribers. Whatever that copy is, you need to know how to craft it. Luckily enough that’s a pretty easy task once you know the rules for it. You see, there’s a common logic to EVERY piece of effective marketing copy out there, and it’s called AIDA. AIDA is short for Attention, Interest, Desire, Action. Get their Attention. Before you start talking to someone you have to get their attention right? You can’t show your ad to someone on Facebook if you can’t get them to stop scrolling down their feed. So the first part of any effective marketing copy would be to grab the visitor’s attention. The best way to stop someone in the middle of something is to stand out. But since there are different channels we can use, getting your user’s attention is going to be different every time.

For example, if we want to get a user’s attention on Facebook, the best way to do it would be with a very compelling image. On the other hand, if we’re trying to get the user’s attention in his email inbox we will use his name in the email title. So even though the “attention” part seems pretty obvious, I can tell you from experience that people seem to underestimate it. A good example of grabbing an existing user’s attention on Facebook would be using a big Bitcoin logo - since it’s something that an active Bitcoiner would be drawn to. Arouse their Interest. Once you got the user’s attention it’s time to arouse his interest. This doesn’t mean it’s time to dump the whole load on him, but rather make him curious about your offer. Interest is usually generated through an intriguing headline. Here are some good examples of interest generating Bitcoin headlines. “7 mistakes you probably made when you started out with Bitcoin”. “How to generate $1,243 from Bitcoin in just 10 days”. “Can Bitcoin help you predict the future?” The sole purpose of the headline is to generate interest so that the user will read your article, or click your ad. Did you know that 60% of online users read only the headline and skip the whole article18? Fortunately enough, we’re going to learn seven power techniques which will get your readers so interested they’ll have to continue reading. Headline power technique #1 - Avoiding pain > Gaining pleasure.

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