Post by Clyde Thorburn SEO Specialist on Oct 16, 2018 5:31:06 GMT
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Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel
The process is similar to the KW planner, just put in a basic short tail KW and see what the tool comes up with. Jargon - Use the Bitcoin vocabulary to think about KWs such as “hash rate”, “mining difficulty”, “blockchain explorer”, etc. Brain storming - As usual it’s better to do this step with a few other people related to Bitcoin so you can get a group thought process growing. Questions - Many times people will type questions or problems in to Google and not solutions. If you’re building a Bitcoin info product this is an excellent opportunity to use questions as KWs. For example: “How to mine Bitcoins at home?” or “What is the best Bitcoin exchange”. Make sure to drill into KWs vertically and horizontally. When you drill into KWs vertically you take a certain KW as your “base KW” and then add different variations to it. For example, if I want to drill vertically into the base KW “bitcoin mining” I would come up with the following KWs. Bitcoin mining hardware. Bitcoin mining calculator. How to mine Bitcoin at home. Mining Bitcoin guide and so on. Each new KW will have the base KW and an addition to it. When you drill down horizontally you try to find related KWs to your base KW. So if I drill horizontally into the same base KW “bitcoin mining” I’ll come up with these related KWs. Network difficulty. SHA mining rigs. How to generate Bitcoins. The result of horizontal drilling is that the base KW should be present at any of the new KWs you come up with. Now you can take these new KWs and drill vertically into each of them.
Grouping KWs into Ad groups. After you create a list of 100 KWs or so you can move on to the next step which is to group KWs together into ad groups. Ad groups are groups of KWs which will end up showing the same ad. Since you don’t want to create a different ad for each KW but you still want to show different ads to different categories of KWs we’ll just group them into ad groups. An ad group consists of 10-20 KWs which are closely related and that the same ad can suit them all with highly relevancy. Here’s an example. Let’s say we have a Bitcoin beginners’ website and we want to target the following KW. how to buy bitcoins in the US how to mine bitcoin. bitcoin mining rigs. best bitcoin mining rigs. bitcoin wallet comparison. bitcoin wallets review. bitcoin mining guide. buy bitcoins with credit card. Assuming these were the only KWs I thought were relevant (in reality you should have a much bigger list), I will now group these KWs into ad groups. Ad group #1 - buying bitcoins. how to buy bitcoins in the US. buy bitcoins with credit card. Ad group #2 - mining guides. how to mine bitcoin. bitcoin mining guide. Ad group #3 - mining equipment. bitcoin mining rigs. best bitcoin mining rigs. Ad group #4 - bitcoin wallets. bitcoin wallet comparison. bitcoin wallets review. Of course I will also add a negative KW ad group later on as well. Once you have your ad groups grouped together you can move on to the final stage which is writing your ads. The final step will be to create your ad.
Fortunately if you went over Chapter 9: Online Marketing Basics, this should be a breeze. Adwords ads are compiled out of the following elements. Title - 25 characters, usually it’s best to have your KW show up in your title (I’ll show you how in a second). Description line #1 - 35 characters, usually will have you benefit written here. Description line #2 - 35 characters, will either complete the benefit from the first line or state a feature + call to action. Display URL - 35 characters, this can be used to further covey your message. Since this is only the display URL you can add words to your domain to make it seem more relevant. Destination URL - The URL which the ad actually leads to (can be different than the display URL). So here are some guidelines on how to build your ad. Cap each word - if you take a look at the first ad shown above you’ll see that each word is capped. This is a known technique to get more visibility on your ads. Use Dynamic Keyword Insertion (DKI) in your headline - remember how I told you it was best if your KW showed in your ad’s title? Well that’s done through the use of DKI. DKI is simply a way of telling Google to insert your KW inside your ad. If the KW doesn’t fit since it’s too long, a default KW will show up instead. In order to use DKI in your headline insert this text into your headline. {KeyWord: default keyword}. Make sure to change “default keyword” to whatever default you want to show up if the keyword which actives the ad doesn’t fit (i.e. it’s more than 25 characters).
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