Post by arfanho7 on Feb 25, 2024 4:56:34 GMT
Six subsequent controlled lab experiments replicate this basic effect Studies and provide evidence for why it occurs just as interpersonal disclosure of intimate information increases attraction cost transparency by a firm increases brand attraction in turn boosting consumer purchase interest.
This relationship persists even after controlling for perceptions of price fairness and product quality Study . Study suggests that the beneficial effect of cost transparency holds when firms spend more on less desirable costs relative to more desirable costs. Studies show that the effect of cost transparency weakens Ukraine Mobile Number List when high profit margins are made salient. effect reverses i.e. cost transparency backfires when it is revealed that a firm s profit margins are high relative to those of its competitors. Download working paper http hbs faculty Pages item.aspx num Paying Up for Fair Pay Consumers Prefer Firms with Lower CEO to Worker Pay Ratios By Mohan Bhavya Michael I.
Norton and Rohit Deshpandé ABSTRACT— Prior research examining consumer expectations of equity and price fairness has not addressed wage fairness as measured by a firm s pay ratio. Pending legislation will require American public companies to disclose the pay ratio of CEO wage to the average employee s wage. Our six studies show that pay ratio disclosure affects purchase intention of consumers via perceptions of wage fairness. The disclosure of a retailer s high pay ratio e.g. to reduces purchase intention relative to firms with lower ratios e.g. to or to Studies A B and C .
This relationship persists even after controlling for perceptions of price fairness and product quality Study . Study suggests that the beneficial effect of cost transparency holds when firms spend more on less desirable costs relative to more desirable costs. Studies show that the effect of cost transparency weakens Ukraine Mobile Number List when high profit margins are made salient. effect reverses i.e. cost transparency backfires when it is revealed that a firm s profit margins are high relative to those of its competitors. Download working paper http hbs faculty Pages item.aspx num Paying Up for Fair Pay Consumers Prefer Firms with Lower CEO to Worker Pay Ratios By Mohan Bhavya Michael I.
Norton and Rohit Deshpandé ABSTRACT— Prior research examining consumer expectations of equity and price fairness has not addressed wage fairness as measured by a firm s pay ratio. Pending legislation will require American public companies to disclose the pay ratio of CEO wage to the average employee s wage. Our six studies show that pay ratio disclosure affects purchase intention of consumers via perceptions of wage fairness. The disclosure of a retailer s high pay ratio e.g. to reduces purchase intention relative to firms with lower ratios e.g. to or to Studies A B and C .